{"product_id":"eclaircissant-pure-light-ultra","title":"PRAVANA - Pure Light Ultra Bleach 453 g","description":"\u003cp\u003eThe smooth, creamy formula of PRAVANA Pure Light Ultra Lightener lightens up to 9 levels and contains REUNITE MENDINGTM Technology that includes amino acids for internal strength to restore hair from the inside out, as well as botanical ingredients to help reunite the cuticle layer and bring out shine.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eIt effectively bleaches up to 9 levels, allowing you to achieve the pastel or platinum shades you desire, to make touch-ups on platinum blond hair, to lighten hard-to-lighten hair, or to pre-lighten before applying VIVIDS PRAVANA.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eFeatures\u003c\/span\u003e\u003cbr\u003e-Smooth and creamy formula\u003cbr\u003e-Restores hair from the inside\u003cbr\u003e-Ideal when creating pastel shades, platinum blonde retouching, for hair that is difficult to bleach and for pre-lightening before VIVIDS coloring\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eTypes of hair: \u003c\/span\u003eAll types\u003cbr\u003e\u003c\/p\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":46322832179350,"sku":"32195360","price":61.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7807\/5286\/files\/32195360_01_PRA_5358e86e-8aa7-41c1-9505-39970e442b44.jpg?v=1775784978","url":"https:\/\/beautestar.com\/en\/products\/pravana-pure-light-ultra-bleach-453-g","provider":"Beaute Star","version":"1.0","type":"link"}