For over 40 years, Professional by Fama has been a key player in the world of color, offering treatments, exclusive lines and over 200 shades of coloring, the result of 100% Italian know-how. The brand creates innovative and enriched stylers to protect color from external aggressions such as pollution, heat and humidity. From shampoo to treatment, from coloring to care, PBF offers exceptional and long-lasting results, suitable for all hair types!