July favorites

We asked our experts to reveal their favorite products and what makes them stand out. Discover their top picks and see why they love them!

Kera Smooth Hair Straightener — PLUG by Must52
Kera Smooth Hair Straightener — PLUG by Must52
Sarah Lapointe
Sarah Lapointe
Sales Manager

It's perfect for my thick, hard-to-straighten hair. Thanks to its wider plates, one pass is enough to get smooth and incredibly shiny hair. My hair stays perfectly smooth, even in summer humidity, without me needing to re-straighten it between washes. It's truly a essential for me.

Product type: Styling tool

For what need: Straightening

Nuda Silkmilk Gradual Self-Tanning Lotion
Nuda Silkmilk Gradual Self-Tanning Lotion
Audrey Ann Delisle
Audrey Ann Delisle
Customer service

My seasonal must-have! It helps me maintain an even golden complexion and look slightly more tanned despite my naturally pale skin, all while offering a subtle and natural result. I particularly like the fact that you can adjust the application according to the desired effect, for a more or less intense result.

Product Type: Beauty

For what need: Natural tan

Original SPF45 Sunscreen Face Mist — Sun Bum
Original SPF45 Sunscreen Face Mist — Sun Bum
Chloé Contré
Chloé Contré
Shop Manager

A real favorite in our family, this mist is perfect for refreshing and protecting the face throughout the day. Its ultra-fine spray makes it pleasant and easy to apply. We also love being able to easily reapply it over makeup, without altering the finish. A practical, effective, and ideal everyday product.

Product Type: Beauty

For what need: Sun protection

True Soft Masque — Maria Nila
True Soft Masque — Maria Nila
Annabelle Leblanc
Annabelle Leblanc
Boutique Advisor

The True Soft mask is perfect for rehydrating hair after a trip to the beach or a day at the pool, even for naturally dry hair! It leaves hair soft, nourished and shiny, without weighing it down. I've tried several products, but none have given me such beautiful results. It has definitely become a staple in my hair care routine.

Product type: Hair care

For what need: Hydration

Ultimate Color - Miracle Leave-in Mask — Wella
Ultimate Color - Miracle Leave-in Mask — Wella
Helen Gonis
Helen Gonis
Sales Manager

This leave-in, anti-breakage moisturizing hair mask has become a must-have for my hair. It preserves the vibrancy of my color while providing intense hydration. In addition to its incredible scent, it leaves my hair soft, shiny, and luxurious-looking, without weighing it down. My hair looks healthier and is easier to style after each use.

Product Type: Styling Product

Hair Need: Hydration

Volumizing Shampoo and Conditioner - ALCÔVE
Volumizing Shampoo and Conditioner - ALCÔVE
Sabrina Duarte
Sabrina Duarte
Human Resources Administration Technician

Sabrina DuarteHuman Resources Administration Technician

I've often tried natural or volumizing shampoos, but without lasting results on my hair. I wanted to have long hair again like before: voluminous and shiny. Since I started using Alcôve products, my hair is soft, smells good, and is thick just the way I like it!

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Need type: Volume