FAQ
Professional hair dyeHere's why professional hair color is a better investment for your hair:
-
More beautiful and even color
Professional hair colors are formulated with high-quality pigments to deliver a more precise, richer, and longer-lasting result. -
Better protected hair
Professional formulas are designed to respect the hair fiber and help maintain the health of your hair during coloring. -
More scalp comfort
Superior quality ingredients are often gentler and help reduce irritation, itching, and discomfort associated with coloring. -
More advanced technology
Professional brands constantly invest in research and development to offer innovative and high-performing formulas. -
Expert advice, at no extra cost
Buying professional hair color doesn't mean you're on your own. Our advisors are available in-store to help you select the right products, shades, and developer volumes for your hair and desired result. -
Results tailored to your needs
Whether you want to cover gray hair, correct an unwanted tone, lighten or darken your color, professional products offer more possibilities and precision.
The right product makes all the difference
Professional hair color not only offers you a better quality result but also a safer and more personalized experience. With the support of our experts, you can achieve salon-worthy results at home.
Peroxide is an essential element in hair dyeing. It activates the dye and allows the pigments to penetrate the hair. Without peroxide, permanent hair color cannot work properly.
The peroxide volume (10, 20, 30, or 40) directly influences the result of your hair color. Using the correct peroxide allows you to:
- Achieve the color you truly desire
- Effectively cover gray hair
- Prevent the color from being too dark, too light, or uneven
- Enjoy longer-lasting color
- Maintain the health and beauty of your hair
A peroxide that is too weak may prevent you from achieving the desired result, while one that is too strong may lighten more than intended. This is why it's important to choose the right volume based on your current hair color and your objective. Our advisors are here to help you make the right choice.