Founded in 2022 in Montreal, Alcôve is a Quebec-based brand of professional-quality hair care products designed to nourish, define, and protect the hair at an affordable price. The brand is dedicated to creating personalized routines for all hair types. The formulas are rich in benefits, free from harmful ingredients, and color-safe.

All products are sulfate- and salt-free, paraben-free, gluten-free, vegan, and cruelty-free.