KEEP MY COLOUR TREATMENT BLONDE boosts tones while adding shine to achieve the iconic Australian blonde. The blue based treatment enhances cool, blonde tones to reduce brassiness. It also promotes a healthy shine, treating and conditioning the hair with Macadamia Nut Oil. Vegan friendly. DIRECTIONS: Apply to freshly washed hair. Leave for 3-5 minutes, then rinse. STYLIST TIP: Remove excess water and use a wide tooth comb for even application. Leave in for 3-5 minutes for full conditioning effect.