Shampoo gently cleanses to remove follicle clogging impurities to instantly make hair look and feel healthier. When used as a system of Shampoo and Conditioner, breakage is significantly reduced for fuller-looking, thicker-feeling hair. • Hair feels thicker • Breakage reduced • Fortifies • Removes follicle-clogging impurities Apply to wet hair with a massaging motion. Lather. Rinse. Follow with FULLDENSITY Conditioner. For maximum results, use the Densifying Spray Treatment to instantly work on the surface of existing strands and expand the hair diameter.