The PRAVANA Perfect Blonde Purple Toning Shampoo neutralizes unwanted yellow tones and eliminates brassy highlights with its exclusive dual system of ultraviolet dyes and optical brighteners. Its formula enriched with keratin, wheat, soy protein, coconut oil and silk amino acids reduces breakage, strengthens and moisturizes, adds shine and reveals smooth, radiant hair. Features -Neutralizes yellow tones and eliminates coppery reflections. -Exclusive dual system of ultraviolet dyes and optical brighteners -Reduces breakage -Strengthens and hydrates -Makes hair shiny Ingredients -Keratin -Wheat -Soy protein -Coconut oil -Silk amino acids Types of hair Blond, silver or highlighted hair. Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if additional toning is desired. For added moisture and tonality, follow with The Perfect Blonde Conditioner.