Founded in 2004 by 30-year industry veteran Steve Goddard, Pravana provides stylists around the world with revolutionary, innovative products that are transforming the beauty industry, strand by strand, including their color offering. The brand provides high-performance hair solutions to professionals and consumers, with innovative products formulated with the finest ingredients. Its evolving portfolio includes award-winning hair colors such as ChromaSilk, VIVIDS, PURE LIGHT, THE PERFECT BLONDE as well as care, styling and texturizing products for every hair need.