Go where no shampoo has ever gone before—to the simplest, cleanest place your hair’s ever been. OBLIVION removes color-dulling residue and buildup from chlorine, hard water, and styling products. Good for: Gentle cleansing and thorough removal of all buildup. Mild enough for daily use. How to: Apply OBLIVION to the roots of your hair and work it through to the ends. Wait 1-2 minutes. Rinse. Fragrance: Relative Paradise - A bright earthy composition Sicilian Lemon • Tangerine • Eucalyptus • Green Tea • Tree Moss • Crisp Amber