More than a purple shampoo, discover the combination of pure purple pigments with a blend of fig and orchid to keep your blonde healthy and conditioned until your next salon visit! ColorLast Purple Shampoo neutralizes brass and unwanted warm tones while conditioning and protecting hair from breakage. This toning purple shampoo leaves blondes feeling healthy and looking fresh. Key Benefits: Toning purple shampoo that neutralizes brass & warm, yellow tones Achieve 2.5X Smoother Hair and 3X Less Breakage* Soft, silky hair Vegan Formula** No parabens For best results, follow with Biolage ColorLast Conditioner HOW TO USE Apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. For best results, follow with ColorLast Conditioner.