Matrix Food For Soft Hydrating Shampoo hydrates while cleansing and removing excess oil without stripping dry hair of the moisture it needs. Its formula, concentrated with avocado oil and hyaluronic acid, draws in water like a sponge to fill in porous, dry cracks. Food For Soft Shampoo controls frizz and provides 7x more moisture for up to 72 hours*. It leaves hair smooth, soft to the touch and shiny. It can be used daily. *Use of the Food For Soft shampoo, conditioner or mask and oil system versus a non-conditioning shampoo. Features: -Moisturizes while gently cleansing -Provides a soft, smooth finish and extra shine -Creates frizz-free, less porous hair -Removes excess oil -Suitable for color-treated hair -Vegan Key Ingredients: -Avocado Oil -Hyaluronic Acid Hair Types: For all types of dry hair How to use: Apply a quarter size amount of product, lather, and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.