STRONG HOLD STYLING PASTE is a balanced blend of lightweight ingredients to give all-day hold. The product maintains firm hold and texture through a blend of beeswax, castor seed oil and PVP. Perfect for structured, short hair styling. DIRECTIONS: Heat the product by rubbing it between your hands before applying. Apply to damp or dry hair and mold to create a defined and structured look. STYLIST TIP: Apply to damp hair for a sleek look that holds. HOLD FACTOR: 4