The latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors. Key Benefits: Next generation milky high-foam lather Gently cleanses hair Maintains vibrancy of fast-fading colors Helps combat hair color fading Sulfate free Product fragrance includes notes of vanilla, coconut, and cotton candy. Using this system, your hair color can last for up to 21 washes and benefit from increased shine. HOW TO USE: Apply to damp hair. Lather. Rinse. Follow with Keep Me Vivid Conditioner. Can be used daily for clean and gentle nourishment.